UMHB Online Catalog
Department of Management and Marketing
The Department of Management and Marketing supports the missions of the University of Mary Hardin-Baylor and the College of Business by preparing students for careers in management and marketing. These careers include business management, human resources management, entrepreneurship, small business management, family business, consumer relations, advertising, marketing research, and sales.
Course Listing
BLAW 3311
Business Law
This course surveys the basic principles of commerical law including contracts, checks, security interest, and sales. The legal environment in which business entities function is examined.
Prerequisites: BADM 1301, and junior standing.
BMGT 2190-4490
Independent Study
Independent problem research under the guidance of a faculty member.
Prerequisites: Written consent of the supervising professor and the Dean prior to registration.
BMGT 2391-4391
Special Topics
Organized classes to explore specialized problems in an area of Management. May be repeated for credit when topics vary.
BMGT 3310
Fundamentals of Management
The management functions of planning, organizing, leading, and controlling will provide the framework for a study of management theories, research, and problem solving.
BMGT 3315
Organizational Behavior
The course is a study of human behavior in organizations at the individual and group levels. Included topics are individual behavior, attitudes, perceptions, and motivations; group dynamics, interpersonal relations, communication, cooperation, and conflict; and organizational change, development, power, influence, and culture.
Prerequisites: Grade of “C” or better in BMGT 3310, and junior standing.
BMGT 3321
Human Resources Management
Human resources management studies will include the personnel functions of employment planning, recruitment, selection, training and development, compensation, labor relations, and governmental regulations administration.
Prerequisites: Grade of “C” or better in BMGT 3310, and junior standing. Majors and minors. Fall only.
BMGT 3334
Team Management
Issues related to team-based organizations will be examined. Focus is placed on team development and leadership, including factors associated with high performing teams. Differences between team-based and traditional organizations are examined. Skills will be developed to deal with problems faced by team leaders.
Prerequisites: Grade of “C” or better in BMGT 3310, and junior standing.
BMGT 3350
Organization Theory
The design and structure of organizations will be related to descriptive and prescriptive models to analyze organization systems. A systematic study will be made of organizations as social systems operating within an external environment to achieve goals.
Prerequisites: Grade of “C” or better in BMGT 3310, and junior standing. Majors only. Spring only.
BMGT 4322
Entrepreneurship and Small Business Management
The study of starting and managing a small business will be centered around a business plan. This will include formulating a business idea, assessing the market potential, selecting a location, selecting a legal form of organization, arranging financing, securing necessary supplies, meeting governmental regulations, securing and retaining appropriate employees, instituting accounting records, establishing appropriate controls, and developing production systems.
BMGT 4328
Labor Relations
Labor and management relations issues included in the course will be labor legislation, union organizations, contract negotiations, labor contracts, discipline, grievances, and arbitration.
Prerequisites: Grade of “C” or better in BMGT 3310, Majors only. Fall only.
BMGT 4349
Strategic Management and Policy
Skills learned in many disciplines such as Management, Finance, and Marketing will be integrated to solve business case problems. Chief executive-level decision making under conditions of uncertainty will be practiced.
BMGT 4351
Managing the Entrepreneurial Family Business
This course will focus on the major issues and strategies for initiating, building, and managing a family business.
Prerequisites: BMGT 3310.
BMGT 4355
Opportunity Identification and Launch
This course explores how to identify an attractive opportunity for both investors and yourself and what we must do to make it a success. Key success factors will be used to answer questions related to customers, costs, competition, and the environment.
Prerequisites: BMGT 3310.
BMGT 4360
International Entrepreneurship
This course examines how entrepreneurs recognize and fulfill opportunities for wealth creation in an international context.
Prerequisites: BMGT 3310.
BMGT 4395
Internship in Management
This course permits students to enhance their knowledge within their major field of specialization through application of concepts, principles, and techniques learned in the classroom. It consists of supervised paid work as a professional-level intern for an employer with an approved internship program. Application must be approved prior to registration.
Prerequisites: Junior standing, 3.0 GPA in major and overall, and consent of the Dean.
BMKT 2190-4490
Independent Study
Independent problem research under the guidance of a faculty member.
Prerequisites: Written consent of the supervising professor and the Dean prior to registration.
BMKT 2391-4391
Special Topics
Organized classes to explore specialized problems in an area of Marketing. May be repeated for credit when topics vary.
BMKT 3311
Principles of Marketing
Introduces students to basic concepts, practices, and techniques of contemporary marketing.
BMKT 3312
Advertising and Promotion
A survey course in advertising and other promotional techniques and their influence on the consumer buying process.
BMKT 3322
Consumer Behavior
An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors will be related to marketing strategy and practice.
Prerequisites: Grade of “C” or better in BMKT 3311, and junior standing. Spring only.
BMKT 3331
Marketing Research
A study of the principles and applications of marketing research with strong emphasis on research designs data.
Prerequisites: Grade of “C” or better in BMKT 3311, and junior standing. Majors only. Fall only.
BMKT 3353
Selling and Sales Mangement
A study of the sales process including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems.
Prerequisites: BMKT 3311. Spring only.
BMKT 4324
Retailing
A study of the elements and techniques of retailing. Store layout, display, inventory, pricing policies, promotional methods, and standards of control and performance are among the topics considered.
Prerequisites: BMKT 3311. Majors and minors. Fall only.
BMKT 4341
Marketing Strategy
A broadly based study of the marketing effort as seen from the point of view of the marketing manager.
BMKT 4351
Franchising
This course will focus on the distribution of goods and services through the arrangement called “franchising.” The course will emphasize practitioner-oriented advice for prospective franchises.
Prerequisites: BMKT 3311.
BMKT 4395
Internship in Marketing
This course permits students to enhance their knowledge within their major field of specialization through application of concepts, principles, and techniques learned in the classroom. It consists of supervised paid work as a professional-level intern for an employer with an approved internship program. Application must be approved prior to registration.
Prerequisites: Junior standing, 3.0 GPA in major and overall, and consent of the Dean.
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