UMHB Online Catalog
Department of Management and Marketing
The Department of Management and Marketing supports the missions of the University of Mary Hardin-Baylor and the College of Business by preparing students for careers in management and marketing. These careers include business management, human resources management, entrepreneurship, small business management, family business, consumer relations, advertising, marketing research, and sales.
B.B.A. Marketing Minor
A 12-hour B.B.A. Marketing minor (beyond the 3 hours of Marketing required in the Business Core) is available.
Required Courses
| BMKT 3312 Advertising and Promotion | 3 |
| BMKT 3322 Consumer Behavior | 3 |
| BMKT 3353 Selling and Sales Management | 3 |
| BMKT 4324 Retailing | 3 |
| Total | 12 |
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