Social Data Analytics

Data is everywhere, and the UMHB Sociology program offers a degree in Social Data Analytics to prepare students to be able to analyze the information that surrounds us. Graduates are prepared for a career as a data analyst or for graduate work in sociology or data science. This major is embedded in a social science degree so graduates not only have the technical skills to analyze information but also the social skills to interpret their meaning.

Students will also earn the Google Data Analytics certificate, a leading data analysis credential.

google data analytics certificate at UMHB

The UMHB Social Data Analytics program is more than just a technical degree in data analysis. Because it is embedded within the College of Humanities and Sciences’ Sociology program, students are trained in social theory, social inequalities (like race and gender), and research methods. This creates a more well-rounded data analyst who can not only technically analyze information, but can also socially interpret their findings

What are some courses I will take?


Social Analysis:

  • Social Theory
  • Sociology of Gender
  • Sociology of Health
  • Race and Ethnicity

Data Analysis:

  • Statistics for the Social Sciences
  • Research Methods for Sociology
  • Social Data Analytics 1, 2, and 3 which contain the Google Data Analytics certificate

Social Data Analytics degree plans

Visit school of social sciences

Because Social Data Analytics majors graduate with the industry-leading Google Data Analytics certificate, they are prepared for careers in data analytics

What career paths can I follow?

  • Data Analyst
  • HR/Payroll Analyst
  • Finance Analyst
  • Operations Analyst
  • Business Intelligence Analyst
  • Healthcare Analyst

Where can I go to grad school?

The Social Data Analytics major prepares students for further study in the following fields:

  • Master of Science in Data Analytics
  • MA or Ph.D. in Sociology
  • Master of Business Administration

Why Study Social Data Analytics at UMHB?

Social Data Analytics is the go-to major for those who are interested in our social world but also want the technical skills to get a job after graduation in a growing field of data analytics.

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