Marketing | Degree in Marketing
Marketing is more than promotion; it is how ideas become impact. Marketers identify opportunities, understand people, and bring products, services, and experiences to life in ways that move organizations forward. From launching new ventures to strengthening established brands, marketing professionals play a vital role in shaping the future of business and society.
At the McLane College of Business, our BBA in Marketing integrates a strong business foundation with a Christ-centered perspective. You will develop a deep understanding of consumer behavior, learn to use data and analytics to inform decisions, and explore how marketing creates value across both for-profit and nonprofit organizations. You will gain experience designing research, building strategic marketing plans, and navigating global markets, while also learning how to engage audiences through digital and social platforms.
Through hands-on learning and real-world application, you will graduate
prepared to think strategically, lead with integrity, and create meaningful
impact in a rapidly evolving marketplace.
The McLane College of Business program in Marketing is accredited by the Accreditation Council for Business Schools and Programs.
Thomas Kinnin
Student
One thing I will take away from my college experience is how important it is to listen to others about their views and not to jump to conclusions.
Thomas Kinnin
Student
Why should I choose Marketing?
Marketing blends creativity, strategy, and data to bring ideas to life, from social media campaigns to global brands. It opens the door to diverse careers while building skills in communication, critical thinking, and decision-making. If you want a career where your ideas matter and you can make an impact, marketing is a path to meaningful work.
What are some Marketing courses I will take?
- Consumer Behavior
- Marketing Analytics
- Marketing Research
- Marketing Strategy
- Selling and Sales Management
- Marketing through Social Media
- Not-for-Profit Marketing
Luke Nunnally
Faculty members care for students, even after graduation
Luke Nunnally ’07 was always a businessman. As a student, he launched successful web-based businesses, and he credits professors at UMHB with recognizing and encouraging that entrepreneurial spirit. Today, as the founder and CEO of Squeaky Wheel Marketing, he works with businesses around the country to help them reach their goals through web development, video production, and search engine optimization. “I still talk to one of my business professors. I like to think big and go for home runs, and she’s been such an encourager, even 11 years after my graduation.”
What are some career options?
Marketing majors have thrived in these careers:
- Digital Marketing Analyst
- Event Marketing Manager
- Marketing Analyst
- Marketing Coordinator
- Marketing Manager
- Marketing Specialist
Who is hiring UMHB students?
UMHB Marketing majors have found success in many different fields:
- Baylor Scott and White Health
- Chick-fil-A
- Dell Technologies
- Fanatics, Inc.
- Hewlett-Packard
- McLane Company, Inc.
- Wilson Art
Where can I go to grad school?
UMHB Marketing majors have continued their education at these schools:
- Baylor University
- Oklahoma University
- St. Mary’s University
- Texas A&M Mays School of Business
- University of Mary Hardin-Baylor
- University of Texas at Arlington
- University of Texas at Austin
Why study marketing at UMHB?
Marketing at UMHB combines practical experience with a strong ethical foundation. Through real-world projects and applied learning, you’ll develop the skills to make results-oriented business decisions and create meaningful impact in your career and community.